Alumni directories suck. We know this. You log in and you see outdated information. You don’t know when that person has last updated their information, or whether they will even respond to your emails. You look at your own information, and it lists your old job in that old city. You don’t even spend the time to update it, because who uses this platform anywayYet so many organizations use their directory as a crucial source of updates for their
You are a steward of your alums' information. You need this information to engage alumni. But how do you nurture your community while maintaining user privacy?
When dealing with alumni data, transparency is key.
Alumni know that you will likely use third parties to keep up to date. But they want to know you are a good steward of their private information. Transparency is key.
Gathering alumni data in the right way is crucial to a successful alumni program.
You probably already know that a successful alumni data strategy is transformative. If you don't take a look at Alumni Data and Engagement: Nearly Everything you Need to Know.
Facebook has peaked. We talk about it with friends, we feel it, and the data shows it. We don’t need to rehash Cambridge Analytica or Facebook’s dereliction of its duty to protect user data. Enough has been written about these topics.
Connecting with people on social media takes time, effort, and in some cases, luck. Adding another social media platform to the mix doesn’t do anyone any favors, so we didn’t. Instead, we made Wavelength all about the data — and making the data do the hard work on behalf of the organizations that need it (rather than asking the organizations to invest time and effort they don’t have).